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ESM, ITSM

The Curious Case of the Missing IT Strategy

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IT organizations often get stuck in a vicious cycle of never-ending work. IT implements solution after solution, fixes one problem after another, and no matter how many times they do it, those solutions and fixes never seem to stick. IT often finds itself just trying to keep up with what appears to be a constantly changing business. IT is often seen as the anchor slowing business down and has earned a reputation of being the slowest path toward technology implementation.  And when budget times come around, IT never seems to manage to get its fair share. 

These are signs that an IT organization is missing strategy.  This is a massive problem for both IT and the organizations that IT works within. Why are so many IT organizations missing a strategy?  What can be done to establish a viable IT strategy?

One thing that is certain – the strategy can’t just be “do”.

The Missing IT Strategy

Of course, no leader intentionally avoids developing strategy. It’s usually a consequence of a number of factors. However, in the case of the missing IT strategy, the CIO has to establish a business-technology (not technology alone) strategy, talk and share that strategy with other leaders, incorporate and underpin the larger business strategy, and drive the IT organization forward following that strategy. If a CIO spends too much of their time doing or supervising the day-to-day work within an IT organization instead of delegating, she won’t have the time (or energy) to be strategic. If a CIO has to spend more time supervising the daily activities of IT than ensuring business outcomes and value, that’s usually an indicator of a missing IT strategy. 

The second indicator of a missing IT strategy is the lack of true service management. Why? Because if the service management foundation is not strong or well executed, IT can never be strategic. If IT ignores:

  • Defining services in terms of business value and outcomes
  • Creating workflows that are based on services, not technologies or organization charts
  • Publishing performance reports that are relevant to and meaningful for the business 

then IT is setting itself up for failure.  Many organizations look at service management as just something that a service desk does.  But good service management provides the capability of relating technology investments to business outcomes.  This makes good service management a critical part of the foundation of IT. Having a solid foundation is what keeps IT relevant, reliable, and able to scale to meet business needs. WIthout good service management, IT will waste a lot of time just trying to keep up with service requests and putting out fires instead of enabling the realization of business strategy.  

Finally, the third indicator of a missing IT strategy is a “one thing at a time” mentality. To stay on track, IT organizations often choose to focus on just one initiative at a time. This might help your team feel less overwhelmed, but it often comes with the cost of missing a holistic view of the organization. The ability to see the birds eye view of how the organization relies on technology to create better outcomes for end users and customers is one of the most important skills for an IT leader.  Having this big picture view enables the IT leader to be even more strategic.  

Why does IT need a strategy?

IT operating as only a support team is no longer an option for any business. The speed of business has increased significantly over the last decade, due in a large part to the introduction of new technologies, such as automation, mobile computing, cloud-based services and machine learning. IT has to be the driver and enabler of technology. Whether it’s realized or not, technology has become “baked into” every aspect of the organization. 

The question is “has IT become ‘baked in’ as well?”  Without a well-defined IT strategy, the answer to this question is usually “no”.   

Defining, socializing, and executing a strategy strengthens IT’s role within an organization. It’s what separates the IT organizations that are treated as order takers from the IT organizations that are treated as valued partners. 

How to solve the case of the missing IT strategy

Here are three things that IT leaders can do to solve the case of the missing IT strategy.

What is the business strategy?  How can technology enable realization of business strategy? To shift from a “support only” team to a strategic asset, IT first has to understand the goals and objectives of the overall organization – and how technology can be used to enable realization of those goals and objectives. IT’s strategy must be tied to these business goals and objectives. IT leaders have to take a step back from the inner workings, day-to-day activities of IT and look at the bigger picture of the organization. 

Elevate to real service management, not just some arbitrarily selected processes.  Once IT understands the role of technology in achieving business strategy, IT must then elevate its approach to service management.  Service management is more than just fulfilling requests and resolving outages. An effective approach for elevating service management is to identify and map the value streams of an organization, then identifying how technology underpins those value streams.  Value streams help identify the products and services that IT must deliver. This exercise not only lays out what service management must enable and deliver for the organization, it is also a great way to align what IT is doing to the overall needs of the business. 

Report IT performance in business terms. Once you’ve elevated your service management and understand the goals and objectives of the company, then you’ll be able to produce and publish performance reports that reflect how IT contributions enabled achievement of business goals and objectives.  Having this capability is significant for a number of reasons.  First, it demonstrates that IT truly understands what is important to the organization.  Secondly, it provides the ability to evaluate if IT strategy is meeting business needs.  And lastly, it begins to change the perception of IT as just being a “support team” to a strategic asset.

Thinking and working strategically is transformative for an IT organization. After you’ve seen how IT integrates with the rest of the organization, you won’t be able to go back to working only in a ‘support’ role.  By defining and executing an IT strategy , your entire business will become stronger.  

Need help developing an IT strategy that is aligned with your business objectives?  Let Tedder Consulting help!  Tedder Consulting will first visit your organization to understand your business, goals, and current IT situation.  Tedder Consulting will then conduct an analysis of your IT services and practices to determine how they are operating. Finally, we deliver a plan for aligning your technology strategy to your business goals.  For more information, contact Tedder Consulting today.

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Leadership

The CIO Role, Reasserted

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After an unprecedented year of change, many organizations are adjusting to a new status quo with technology – and technology experts – leading the way. 

And changing right along with the rest of the organization is the CIO role. With more reliance on technology, remote and hybrid working environments, and more technology-focused roles in an organization, the CIO has also had to adjust to the new status quo.

What can a CIO do to cement their status and reassert themselves into the conversation?

It’s time for the CIO role to reassert itself.

The CIO Role, Reasserted

As technology has become more critical for the daily needs of a business, the role of the CIO has become more fractionalized. New technology leadership roles, such as the CTO, CDO, and CISO, have emerged within many organizations. While these emerging roles may have been responsibilities that the CIO formerly performed – at least at times – the CIO is no longer the only technology leader within the organization. 

But that doesn’t mean the CIO doesn’t play a vital role among these technology-focused roles. In fact, I’d argue that with all the different technology initiatives, it’s even more important for the CIO to reassert their role in the organization. With so many specialized roles, organizations are in danger of more technology silos. So instead of being a gatekeeper or the arbiter of technology, the CIO has to become the connector, especially in this age of technology democratization. 

Progressive CIOs have a deep business acumen and understand how technology contributes to the success of the business. A good CIO brings a broad, holistic view of the business and how technology can impact the bottom line – and the top line.  The CIO can use these specific skills and knowledge not only to support the CTO, CDO, and CISO – but any business leader as well. 

Using this holistic understanding of the business, the CIO has to become the common thread and ensure balance between the different technology roles and business leaders. Instead of Chief Information Officer, the CIO could be more like the “Central Information Officer” and be the driver of all business initiatives involving technology. 

But make no mistake – this isn’t about a power grab. It’s about the idea that the CIOs knowledge of business strategies and technology will strengthen and enhance everyone’s initiatives. For example, business leaders could use the CIO’s knowledge and understanding of how to drive a positive customer experience that IT has gained through the service desk in order to improve their offerings. 

This shift into the Central Information Officer requires all of the hallmarks of breaking down silos: open communication, shared workflows, and driving and emphasizing the achievement of organizational goals over isolated departmental goals.

And to do this, there is one concrete step a CIO can take to begin facilitating connections and reasserting the importance of their role.

The Start of the Reimagined CIO

CIOs can’t afford to wait to start reinventing their role. The longer a CIO waits to start connecting other technology roles, the more siloed and fractionalized the organization could become. 

So where does the CIO start?  

If all companies are now technology companies, and we want to connect how the different parts of the organization leverage technology, then true service management is the way forward. 

But I’m not referring to ITSM of the past, where an organization would invest in a tool and blindly implement out-of-the-box workflows and constructs that weren’t designed with your company in mind. I’m referring to Enterprise Service Management (ESM), an organizational capability for delivering business value and outcomes by leveraging the resources of the organization (including technology) to produce and deliver products and services in a holistic way.

As I mentioned earlier, the progressive CIO has a holistic view of how technology and business functions work together to co-create more value for the company. In order to have that view, you have to understand the people and processes at work. People and processes are what drive businesses forward and combining people, processes, and technology in a clear, consistent and organized manner is the most impactful thing a CIO can do.  That’s why effective ESM is so vital today. 

Implementing a strong ESM approach is a multi-step process. First, if your IT foundation is not solid, you’ll need to clean that up before you will be able to engage other business leaders in ESM. But once you’ve audited and tightened your own workflows and your IT team is working like a well-oiled machine, then you can start to implement ESM in other parts of your business.

And the best place to start ESM is with those frequently executed value streams. This is where a CIO can test their connector powers and leverage other business leaders’ expertise to adopt ESM within their departments. Doing so results in improved transparency and underpins the importance of having effective, cross-functional processes across all parts of the organization.

ESM opens the door to better customer experience, better employee experience, better business outcomes, and better value – for both the organization and its customers. Good ESM also eliminates silos, which can be among the biggest problems organizations face as they try to scale, and truly elevates the organization as a whole.

For many organizations, the CIO saved the day last year when the pandemic hit. But as businesses move forward, the CIO can’t bank on past successes to maintain their leverage in an organization. Reasserting the CIO role requires open collaboration, effective communication, and bringing other parts of the organization together. Strong ESM is the path forward for CIOs to reassert their role within the organization.

 How can ESM help your organization? How can you leverage ESM as an organizational strategy to connect your organization in such a way that drives and enables success?  Contact me today for a free, no-obligation 30-minute chat to discuss! 

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Leadership

Are You Prepared to Meet Customer Expectations in 2020?

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In November 2018, I examined a few ways customer expectations have changed due to technology and what organizations, especially IT, need to know to stay competitive. Today, we reflect on how those expectations have changed in a short amount of time.

Customers, technology, new expectations. Let’s start off talking about a company that failed to pay attention to any of those things.

Long before we could access almost any TV show and movie from the simple click of a remote, Blockbuster reigned supreme. Anyone born before the mid-1990s probably has memories of heading down to the video store in hopes of finding a new release or a beloved classic. Of course, you never knew what would be checked out so you had to hope for the best. After you picked out and paid for your movies, you’d head home and watch it almost immediately. Because you had to return the thing a few days later to avoid those late fees!

But then in 1997, Netflix came along. And remember, before you could instantly stream thousands of movies to your TV, you could request certain DVDs online and Netflix would send them to you. And then you could send them back whenever you wanted. No late fees! This was revolutionary and it upended the video rental industry.

But Blockbuster failed to catch on. They failed to innovate. They failed to use the technology that was becoming available to them and they failed to meet the expectations their customers now had for their products.

Today, Netflix is booming and Blockbuster is long gone.

It’s easy to look back in retrospect and point out where Blockbuster failed. It’s easy to wonder how they failed to pay attention to the writing on the wall. But, of course, we enjoy the benefit of knowing how the future unfolded. Blockbuster didn’t recognize the impact of technology and, when I think about it, I can actually understand how they failed. At its peak in the mid-90s, Blockbuster had 65 million registered customers and was valued as a $3 billion company. They probably thought that they had happy customers, millions of them, in fact. They might have assumed that if they could just keep most of those millions of customers happy the same way they had been for over a decade, then they could endure some flashy competition.

The problem was not the competition, though. It was their customer’s expectations and their failure was marked because they refused to pay attention to the changing expectations of the marketplace.

While every industry is different, there are several overarching customer expectations that every organization should know.

Instant Response & Seamless Communication

Consumers don’t contact brands like they used to. They won’t call a hotline or sit on hold for hours. Now, they interact with brands just as they would interact with friends or family, through texting, social media, email or messenger. And no matter how they communicate, customers want an instant response. 40% of consumers expect a customer service response within an hour. (And yes, this means on the weekend too!)

Organizations must have the technology for instant response and seamless communication with their customers. Whether it’s incorporating chatbots, creating auto-response tools or using AI, you can’t afford to keep your customers waiting.

Easy Access to All Their Data

A decade ago, consumers understood if they had to be put on hold while you transferred them to another department or waited while you found their file in the filing cabinet.

But things have changed. Fitness trackers provide consumers with a wealth of data about their bodies just by glancing at their watch. Customers can open up Google, type in a word or two and have answers in seconds. Consumers have almost instant access to data these days. They expect your organization to do the same. They simply don’t have the patience for you to transfer them to the right department, dig for their info or wait for access from a superior to their data. Furthermore, you can’t afford to be relying on manual methods of data entry or note-taking inside a customer’s file. Every interaction needs to be automatically tracked. Your organization must have the ability to easily, securely and quickly access every customer data.

Delivery Times

Amazon changed expectations regarding delivery times. In 2015, 63% of consumers surveyed felt that 3-4 day shipping was fast. In 2018, that number dropped to 25%. And while many small businesses would love to gripe that it’s hard to compete with the biggest retailer in the world, griping will do very little to change the situation. Customers don’t care if they are ordering from a billion-dollar company or from a small shop made up of 10 employees. They expect faster delivery time.

This means organizations have to improve efficiency for every piece of the process that leads up to the actual delivery. From processing the order to packaging, organizations need to improve their process, optimize their technology and push themselves to be as fast and efficient as possible to meet demand.

Device-hopping

Consumers go from browsing on their phones to their tablets to their computers and back again. The experience with your brand needs to be consistent no matter what device someone is on. This means a mobile-friendly website, ordering system and contact forms. Everything you publish and promote needs to be accessible and easy to understand from any screen size.

These expectations are not easy to meet. The pressure is intense for every organization but I encourage organizations to look at more than the expectation but the need behind the trend to stay ahead.

Netflix didn’t succeed because they used technology to mail out DVDs. They succeeded because they understood their customers wanted convenience. Customer expectations are born because organizations pay attention to what customers want and need. Whether its speed, convenience, comfort, customer service or quality, there is a need or a want behind every new customer expectations.

Organizations, especially the IT department, should be listening to their consumers and identifying their underlying needs. If they can do this, then they can identify the best services, create better processes and find the right technology to deliver those services, meeting not only these customer expectations but any expectations that might arise in the future.

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