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Leadership

What Ever Happened to Critical Thinking?

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As businesses grow, so do the size and complexity of their problems and challenges. To solve those complex challenges and problems, leaders need to employ more critical thinking from themselves and their teams.

However, the world seems to be lacking critical thinking at a time when businesses need it most. And the lack of critical thinking isn’t just anecdotal tales told by frustrated leaders. There’s research to back it up. So, whatever happened to critical thinking and can we get it back?

Critical Thinking, Defined

First, let’s address the big question: what exactly is critical thinking? In the broadest terms, critical thinking is the ability to think reasonably, removing your own emotional attachment and personal bias.

Critical thinking requires individuals to rely on data and take the steps to analyze and evaluate data to make a decision. According to the Foundation for Critical Thinking, “critical thinking is self-directed, self-disciplined, self-monitored, and self-corrective thinking.”

It’s important to note that critical thinking helps you to avoid doing things simply because they’ve always been done a certain way or because a certain way seems easier or faster.

What has happened to critical thinking?

Has there really been a decline in critical thinking? There is research that shows this is a reality for many higher education institutions and businesses.

A Wall Street Journal analysis of standardized test scores given to freshmen and seniors found that the average graduate from prestigious institutions show little or no improvement in critical thinking over four years.

That trend extends into the business world. In May 2016, a survey by PayScale and Future Workplace found that 60% of employers believe new college graduates lack critical thinking skills, based on a survey of over 76,000 managers and executives. Additionally, about half of employers rate their employees’ critical thinking skills as average or worse.

There is no one main reason for this decline in critical thinking. Most experts attribute it to a combination of things.

To start off with, there is not a clear definition of critical thinking and therefore, many professors, instructors and employers lack a way to objectively assess critical thinking skills. And many teachers struggle to teach critical thinking so many simply don’t do it. The Education Post found that only 1 out of 10 educators teach critical thinking and that teacher usually teaches at a selective school or to a select group of students.

And some experts say technology is one of the reasons for this decline. According to research by Patricia Greenfield, UCLA distinguished professor of psychology and director of the Children’s Digital Media Center, Los Angeles, as technology plays a bigger role, our skills in critical thinking have declined and our visual skills have improved.

Anecdotally, I think it’s important to point out that a decline in critical thinking in business might not be the actual decline in critical thinking. Rather, the decline in critical thinking is due to a lack of opportunities (or ignoring opportunities) to encourage critical thinking.

Many businesses are only looking for the fastest (and sometimes cheapest) way to a solution. Such an approach is an anti-pattern for critical thinking. When you’re always looking for shortcuts, you’re cutting out the time to critically think. When you’re too quick to say something isn’t working and that you need to change directions completely, you’re sabotaging critical thinking.

All of this probably sounds like bad news for those looking to increase critical thinking in their organizations. The good news is that critical thinking can be taught and if it’s encouraged enough in an organization, it will be taught!

How to Improve Critical Thinking

Contrary to many opinions, critical thinking is not a soft skill. It can be learned and it must be practiced to be developed. Here are a few steps that will help you tap into critical thinking.

  1.  Gather more and better data
    Critical thinking is the ability to remove your own bias from problem-solving and the best way to do that is to look at the data. Many organizations are trying to make decisions with poor data. As an organization, you need to prioritize having as much high-quality data as possible. And as the IT organization, you must collect this data and ensure that the organization is using it to its fullest ability.

2. Question assumptions
This is the most important piece to critical thinking — and it’s often the most difficult part. Don’t just look at the “what” of the problem. Ask about why it’s happening. Be wary of the assumptions you may bring to the table and when you come to a conclusion, ask yourself if you’re basing the conclusion on the matter at hand or on previous experiences. Additionally, it’s important to separate data and facts from assumptions and inferences. Often, leaders will make an assumption and then treat it as fact. Dig into the why and use data to protect yourself from inferences.

3. Look for opportunities and potential
Critical thinking isn’t about shutting down opportunities or ideas. It’s about seeing possibility and potential based on data and without assumption. For example, failed initiatives and major service interruptions are opportunities to revamp processes or rethink strategies to create something better.

4. Look for new perspectives
To be a critical thinker, you have to get out of the echo chamber. Engage in active listening when discussing problems and solutions. Engage with and actively listen to colleagues with opposing views in your own organization. While most people dread having to speak to someone who simply does not understand their role, it can be an excellent exercise to obtain new perspectives that can give more context to problems, examine your own biases and spark more ideas. Additionally, as a leader, you may benefit from learning from other industries or experts from other organizations. Be open to new perspectives or ideas from unlikely avenues.

5. Manage ambiguity
Finally to improve your critical thinking skills, get comfortable with ambiguity. We are all operating in rapidly changing environments. The data we have will change. Your own perspectives will shift, as well the perspective of others. You have to be comfortable identifying that you are making the right decision today, but the way those decisions get made can change in the future. Getting comfortable with this type of ambiguity and being able to practice critical thinking despite this rapid pace of change will help you to make better decisions for your organization in the long run.

Critical thinking doesn’t have to be a lost art. It can and should be encouraged at all levels of the organization – but it must start from the top. If you’re wondering whatever happened to critical thinking in your organization, perhaps it’s time to take a step back to examine your own critical thinking approach.

Is your organization suffering from a lack of critical thinking? Has your organization found ways to nurture and encourage critical thinking? Please share your thoughts!

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Leadership

The CIO Role, Reasserted

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After an unprecedented year of change, many organizations are adjusting to a new status quo with technology – and technology experts – leading the way. 

And changing right along with the rest of the organization is the CIO role. With more reliance on technology, remote and hybrid working environments, and more technology-focused roles in an organization, the CIO has also had to adjust to the new status quo.

What can a CIO do to cement their status and reassert themselves into the conversation?

It’s time for the CIO role to reassert itself.

The CIO Role, Reasserted

As technology has become more critical for the daily needs of a business, the role of the CIO has become more fractionalized. New technology leadership roles, such as the CTO, CDO, and CISO, have emerged within many organizations. While these emerging roles may have been responsibilities that the CIO formerly performed – at least at times – the CIO is no longer the only technology leader within the organization. 

But that doesn’t mean the CIO doesn’t play a vital role among these technology-focused roles. In fact, I’d argue that with all the different technology initiatives, it’s even more important for the CIO to reassert their role in the organization. With so many specialized roles, organizations are in danger of more technology silos. So instead of being a gatekeeper or the arbiter of technology, the CIO has to become the connector, especially in this age of technology democratization. 

Progressive CIOs have a deep business acumen and understand how technology contributes to the success of the business. A good CIO brings a broad, holistic view of the business and how technology can impact the bottom line – and the top line.  The CIO can use these specific skills and knowledge not only to support the CTO, CDO, and CISO – but any business leader as well. 

Using this holistic understanding of the business, the CIO has to become the common thread and ensure balance between the different technology roles and business leaders. Instead of Chief Information Officer, the CIO could be more like the “Central Information Officer” and be the driver of all business initiatives involving technology. 

But make no mistake – this isn’t about a power grab. It’s about the idea that the CIOs knowledge of business strategies and technology will strengthen and enhance everyone’s initiatives. For example, business leaders could use the CIO’s knowledge and understanding of how to drive a positive customer experience that IT has gained through the service desk in order to improve their offerings. 

This shift into the Central Information Officer requires all of the hallmarks of breaking down silos: open communication, shared workflows, and driving and emphasizing the achievement of organizational goals over isolated departmental goals.

And to do this, there is one concrete step a CIO can take to begin facilitating connections and reasserting the importance of their role.

The Start of the Reimagined CIO

CIOs can’t afford to wait to start reinventing their role. The longer a CIO waits to start connecting other technology roles, the more siloed and fractionalized the organization could become. 

So where does the CIO start?  

If all companies are now technology companies, and we want to connect how the different parts of the organization leverage technology, then true service management is the way forward. 

But I’m not referring to ITSM of the past, where an organization would invest in a tool and blindly implement out-of-the-box workflows and constructs that weren’t designed with your company in mind. I’m referring to Enterprise Service Management (ESM), an organizational capability for delivering business value and outcomes by leveraging the resources of the organization (including technology) to produce and deliver products and services in a holistic way.

As I mentioned earlier, the progressive CIO has a holistic view of how technology and business functions work together to co-create more value for the company. In order to have that view, you have to understand the people and processes at work. People and processes are what drive businesses forward and combining people, processes, and technology in a clear, consistent and organized manner is the most impactful thing a CIO can do.  That’s why effective ESM is so vital today. 

Implementing a strong ESM approach is a multi-step process. First, if your IT foundation is not solid, you’ll need to clean that up before you will be able to engage other business leaders in ESM. But once you’ve audited and tightened your own workflows and your IT team is working like a well-oiled machine, then you can start to implement ESM in other parts of your business.

And the best place to start ESM is with those frequently executed value streams. This is where a CIO can test their connector powers and leverage other business leaders’ expertise to adopt ESM within their departments. Doing so results in improved transparency and underpins the importance of having effective, cross-functional processes across all parts of the organization.

ESM opens the door to better customer experience, better employee experience, better business outcomes, and better value – for both the organization and its customers. Good ESM also eliminates silos, which can be among the biggest problems organizations face as they try to scale, and truly elevates the organization as a whole.

For many organizations, the CIO saved the day last year when the pandemic hit. But as businesses move forward, the CIO can’t bank on past successes to maintain their leverage in an organization. Reasserting the CIO role requires open collaboration, effective communication, and bringing other parts of the organization together. Strong ESM is the path forward for CIOs to reassert their role within the organization.

 How can ESM help your organization? How can you leverage ESM as an organizational strategy to connect your organization in such a way that drives and enables success?  Contact me today for a free, no-obligation 30-minute chat to discuss! 

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Leadership

A New CIO’s Guide to Mapping Experiences

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Delivering and enabling business value is a large part of IT’s job.  As such, the CIO must track how value flows, not only within IT, but across the organization. 

It may sound easier than it actually is. Because value is tricky. For one thing, it’s not always well-defined. And it often gets lost in day-to-day operations as the business evolves.  This often leaves end users wondering what happened to the value that they were expecting. 

One of the first tasks of new CIOs is to determine what’s driving value, what’s not, and how improved value can be delivered to all stakeholders. But how can you do that? Where do you start? 

In order to answer that question, we need to stop talking only about value. Instead, we need to include talking about the experiences of the customer, the user, and the employee. 

Customer experience

As defined by Hubspot, customer experience is “the impression your customers have of your brand as a whole throughout all aspects of the buyer’s journey.” The customer experience factors into a customer’s view of your brand and it can impact the bottom line. A strong customer experience can increase customer retention, which will reduce marketing and advertising costs. And loyal customers often spend more than new ones as one study found that if a business increases customer retention by 5%, profits can increase by up to 95%. Additionally, according to a survey by Info Quest CRM, a totally satisfied customer contributes 2.6 times more revenue than a somewhat satisfied customer.

User experience

The user experience is very similar to customer experience but it is directly related to the product, application or service. User experience refers to the journey a user takes when they interface with a system whether that is an application, a digital service, a website or a product. In today’s digital world, user experience matters. 88% of consumers are unlikely to return to a site after a bad experience and a recent study found that a well-designed user interface could increase conversion rates by 200%. 

 Employee experience

According to Gallup, the employee experience is the journey an employee takes with your organization and is made up of all the interactions that employees have during their tenure at the organization. The employee experience matters because research shows that companies with actively engaged employees outperform competitors by 147% in earnings per share and happy employees are up to 20% more productive at work. Improving the employee experience can earn your company money. 

The experience matters

Each of these experiences contributes to the overall value that stakeholders derive from an organization and all of these experiences directly impact the bottom line. If an experience is bad, there is no realized value from that experience. Therefore each of these experiences is very important to CIOs because better experiences means better value. 

Luckily, there is a tried and true approach for enabling more value through creating better experiences.  It starts with mapping the current experiences.

Whether you are mapping customer journeys or employee journeys, every mapping exercise will include the same steps. My recommendation is to choose one experience to map and improve before addressing the others. You’ll be able to use the lessons learned from mapping that one experience as guidance when mapping each of the other two.  Also, you can iterate faster when only focused on one experience at a time.

1. Include all stakeholders

This is the first and most important step you can take when mapping experiences — get all stakeholders involved. These stakeholders will want to work with you if they understand how improving experiences will benefit them, so communicate those potential wins. For example, if you chose to map the employee experience, you can explain to HR that mapping and improving this experience can improve the onboarding experience, decrease employee turnover, and increase employee engagement — thus helping HR to hit their departmental objectives.

2. Map the value streams

How is value flowing through these experiences? For example, how does a user realize value from first touch with your website through purchase? What are the steps and who is responsible for each? Mapping the value streams that enable experiences will identify where responsibilities lie, what parts of the organization are involved,  and where there may be gaps or bottlenecks.  

3. Audit workflows 

Once you have the team on the same page, review and audit the processes that underpin the value streams that underpin an experience. What’s going on under the hood of that experience? Approach these audits with an open minded curiosity, and don’t be afraid to ask why a workflow is designed the way it is.  Let your team know that this is a discovery and learning exercise, not a blame exercise, and that you are simply building a clear picture of how work is being completed. Workflows, no matter how well they were designed, have a tendency to ‘drift’ over time. 

4. Embed continual improvement  

Where is the experience falling short or encountering friction?  

This is the most critical question a CIO must be able to answer when it comes to experience.  And it’s a question that the answer is continually changing, due to continual changes in marketplaces, stakeholders, technology, and more. This is why embedding continual improvement within the experience is so important. 

New CIOs have a big opportunity to establish a mindset of continual improvement right from the start. Regularly survey end-users regarding improvement suggestions and feedback.  Develop and maintain a continual improvement log for capturing, prioritizing, and publicizing improvement suggestions. Establish a regular cadence for designing and implementing improvements. Market the successes and lessons learned from continual improvement. Why?  Because continually improving the experience continually improves value realization.

Applying the above four steps will provide great insight into each of the three experiences that are driving value within your organization. Even though the focus of each experience is different, the process of mapping these experiences is the same because they all revolve around people, processes, and technology, and how well each of these factors are working with the others. 

What has been your experience with mapping experiences?  I’d enjoy hearing about your discoveries and successes with experience mapping. 

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Leadership

Is the CIO the Continual Improvement Officer?

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The CIO is often wearing many hats. They have to be tech whizzes and also strategic visionaries. And in my opinion, they now have to be the Continual Improvement Officer for their teams, their organizations, and in their careers.

Continual improvement is about improving the quality of products and services by learning from past successes and failures and making incremental changes over time. It helps IT align and realign its products, services, and activities to meet ever-changing business needs.  Continual improvement can be the key to large-scale growth. 

When done correctly, continual improvement can improve product and service quality, boost productivity and creativity, increase teamwork and create a competitive advantage. 

It sounds simple, doesn’t it? We should learn from the mistakes – and the successes –  we have. But, in a business environment, it’s never that simple. Why? Because many leaders don’t want to admit to mistakes. They don’t want to explore why things aren’t working as well as they should.  They settle for “good enough”.  They don’t want to examine what could be done better because they want to plunge ahead into that next project and hope that people forget about whatever mistakes were made or problems that were encountered. 

For continual improvement to have success, it has to be embedded into the culture of an organization. It has to be accepted – and driven – from the top-down so that everyone is empowered to look at failed initiatives and missed KPIs as learning and improvement opportunities. 

How can the CIO become the Continual Improvement Officer and build a culture that supports this?

Continual Improvement in IT

If a CIO wants to become the Continual Improvement Officer, she has to start with her own teams. One of the most important things a CIO can do then is allocate the time for continual improvement. IT is often (usually?) inundated with day-to-day work. They often are putting out fires or working to meet aggressive delivery deadlines and objectives. There is rarely-if ever- time for that “be back” work that inevitably comes up. 

It’s up to the CIO to ensure continual improvement becomes a standard mode of operation and allocate adequate time to address continual improvement. How? It could be frequent projects or sprints with an objective to reduce technical debt. Perhaps it is establishing a cadence of regular meetings or time to discuss and implement continual improvement initiatives.  Or it could be requiring that teams take the time to reflect on completed projects and initiatives and identify gaps, issues, and what could have been done differently. 

Make these efforts inclusive by encouraging team members to bring their ideas to the table — and then identify opportunities to implement those ideas. Companies with a strong culture of continual improvement implement about 80% of their employees’ improvement ideas, according to KaiNexus.  By implementing the improvement ideas from those that do the work establishes a mindset of continual improvement and encourages the team to identify and suggest further improvements.  It’s a win-win for both the team and the organization. 

Continual Improvement in the Rest of the Organization

IT is only one piece of the improvement puzzle though. To really build a culture of continual improvement, the CIO has to be the continual improvement champion within the rest of the organization and that requires communicating with and motivating other leaders. 

CIOs can share their own continual improvement learnings and lessons. CIOs must be open about the setbacks and the growth from continual improvement activities, and when able, connect how continual improvement enhanced another department’s initiatives. Invite other executives to your continual improvement meetings to demonstrate how building a culture of continual improvement within IT is working.  Offer to provide coaching and the expertise to help those leaders establish continual improvement efforts within their teams. 

Continual Improvement as a CIO

I think the CIO needs to be the Continual Improvement Officer because it will not only improve their organization, but it is a critical skillset and approach that will benefit the CIO’s career. 

Unfortunately, the CIO role has one of the highest turnover rates among the C-suite. According to TechTarget, the average CIO tenure hovers around 4 years. That means CIOs are frequently moving into new environments and navigating new work cultures. The best thing any CIO can do when they first step into a role is to bring an attitude of continual improvement.  Not just for the new organization, but for their own individual actions.

It’s a powerful move to reflect on what could have been done differently in a  past role as you move into a new role. This will help you embody the culture of continual improvement that you want your team to adapt as well. Be willing to address and share your own opportunities for improvement with your team as you begin implementing new initiatives.

What continual improvement successes have you had within your organization? What advice would you give to other leaders working toward a culture of continual improvement? Share your thoughts with me on LinkedIn! 

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ITSM

How to Master the Art of IT Partnerships

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As businesses continue to become more reliant on technology, more and more organizations have formed partnership ecosystems. Bringing in and working with multiple partners is a smart way to deliver better experiences with optimized costs and capabilities. 

While there are many pros to working with partners — there are some drawbacks as well. Operations become increasingly complex as a partnership ecosystem grows. Regardless, end users will still expect a seamless experience, and the more partners you work with, the harder it could become to maintain that smooth experience. 

This article will address how CIOs can effectively manage those IT partnerships and set up their organizations for success in a partnership ecosystem.   

Partners vs. Suppliers and Vendors

You’ll notice that I refer to “partners” and not “suppliers” or “vendors”. That’s intentional verbiage. In order to succeed in this new paradigm, CIOs need to evolve from working with vendors and suppliers in a strictly transactional sense. Strategic partners are vendors that have go above and beyond effective delivery of systems and services – they commit to helping the CIO achieve the organizational goals of the company. 

The difference between “partner” and “supplier” has become increasingly noticeable due to COVID-19. Many CIOs saw partners be more proactive in their relationships by reaching out to see how they could better assist organizations during the pandemic. 

The best partners recognize that a business relationship is about more than making a sale. It’s about building a relationship where they understand the customer’s business models and the inner workings of the company. They don’t just execute on the customer’s demands, they work with the customer to find mutually beneficial solutions. 

When Badly Managed Partnerships Happen to Good Organizations

Why should you care about managing your partnerships? When does a vendor need to be a partner? 

Silo mentality has been a frequent roadblock within many organizations –  and IT is no stranger to them. Internal silos can wreak havoc on workflows and efficiencies. When IT isn’t looped into the full scope of projects and how the rest of the organization is driving value, they are often left to catch up — and end-users always suffer. And that’s just with internal silos! 

Compound that with the fact that more organizations are reducing staffing yet increasing demand for technology. This means more outsourcing and external support.  But without a shared and agreed approach to delivering that support, IT organizations could easily find themselves in a chaotic situation.  

Finding the Right Partners

Of course, there are many vendors simply parading as partners –  so how do you know what to look for in a partner? The most important thing is not to rush into a relationship or make a decision based solely on price. Yes, it can be time-consuming to get referrals and do your due diligence when evaluating potential partners. Start off with your trusted circle of IT leaders. Other leaders are often the best source of knowledge of who is a great partner and who simply delivers a product. 

Once you have your shortlist of partners from your own research and recommendations from peers, it’s time to start establishing connections. Remember that the right partner doesn’t start the conversation about themselves or their product – they will want to first talk about your goals and objectives.

Perhaps more importantly though, you have to view a potential partnership for what it is — a partnership, not a vendor-client relationship. It’s important to not view the potential partner as just a fulfiller of work. During those initial discussions, you have the responsibility of clearly defining expectations, challenges, organizational dynamics, and the goals of your organization. Don’t limit your conversations to specifically IT or the initiatives for a particular tool or product. IT is crucial to the success of any business so any IT partner needs to have a clear picture of that business. 

This will give the partner the opportunity to create a better strategy for delivering the right products and services for helping you achieve your goals. 

How to Better Manage Your Partners 

The best partnerships happen because they’re built on trust, respect, and mutual understanding. So there is a level of “people-work” that has to go into any of these relationships. But there are some ways you can better structure your organization so your partnerships will be more successful. 

  • Keep the lines of communication open. 

 

Far too often, supplier check-ins are just quick reviews of operational metrics or updates on the tasks completed during a timeframe. These types of communications aren’t sufficient in a partner relationship – in fact, this is a disadvantage to you and your partners! You want your team to be actively communicating with your partners about what’s happening in your organization so they can continue to get a clear vision of the overall picture of your organization.

 

  • Establish transparent workflows for all your partners.

 

This might be difficult because your partners likely have their own workflows. But working with them to establish a shared process that all partners follow makes for a smoother experience for your entire organization. Again, this might be a difficult ask and could take some time to develop, but the right partners will be willing to engage in defining workflows that work for your organization.

 

  • Get your internal teams and stakeholders to see partners as part of the team

 

Silo mentality doesn’t work — even when those silos are made up of full-time employees and contractors. Your internal departments and teams should feel empowered to be a part of the partner-IT relationship. You want everyone in your organization to know and trust your partners. This might mean bringing other departments to meetings with external partners or looping your external partners into existing initiatives with other departments.  

Introducing Service Integration and Management 

If you are looking for a better way to integrate your partnerships, Service Integration and Management (SIAM) might be the best option for you. SIAM is a management methodology that is growing in popularity. SIAM will provide an organization with governance, coordination, assurance, and integration for working with outside partners by introducing a “service integrator” role. If you’re working with multiple vendors, suppliers, and partners, SIAM can enhance the experience for everyone within your organization and for suppliers and partners working with your organization.  

If you’re curious about introducing SIAM or improving your partner relationships, I’d love to discuss how to prepare your organization to thrive in a multi-partner ecosystem.

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Leadership

CEOs, are you making your CIO sick?

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Here’s a scenario that might sound familiar:

The CEO of a mid-sized organization calls in the CIO because times are desperate. The company needs to deploy new technology to increase revenue — quickly. The organization has already invested in a variety of tools and technology… but it’s not getting the job done. Now the CEO wants the CIO to find the right tool, the one that will help the organization, and it needs to be cheap and it needs to show results quickly. The CIO — who up until this point, has had little opportunity, much less been invited, to interact with other departments to identify needs and pain points with the current toolset. In fact, beyond any initial training and implementation of the current tools, the CIO has been relegated to sitting on the sidelines. But the CEO is convinced that new technology is the answer, and expects the CIO to get it done to get the organization back into the black … and the clock is ticking.

Scenarios similar to this one happen all the time in organizations. The pressure is constantly on the CIO, but she is often not enabled to be proactive or even part of the larger conversations with the business.

For CIOs, it often feels like they’re being given a teaspoon of gas and asked to get the company through the end of the cross-country road trip. They’re being asked enormous tasks with little budget or agency over previous decisions. They’re damned if they do — and damned if they don’t.

And this happens over and over! The CIO constantly jumps through hoops… only to land and then have to run back around to jump through it all over again. It’s no wonder that CIO position has one of the highest turnover rates among the C-suite, with an average tenure of just 4 years, according to TechTarget.

The relationship between the CIO and CEO has been fraught in the past and unfortunately in some organizations, that hasn’t improved. Even as the CIO becomes more influential and valued within the organization, many CEOs are still stressing out their CIOs!

For many organizations, there’s a gap in what the CEO expects and what the CIOs need to be able to deliver on those expectations. The CEO is the one with the power to bridge the gap. Let’s address those CEO expectations and how CEOs can give CIOs what they need to meet them.

CEO Expectations and CIO Needs

CEO Expectation: Business perspective.
The CEO expects the CIO to be the bridge between technology and the rest of the company. The CIO needs to look ahead and align technical benefit with the initiatives of the company and tailoring systems to meet business needs. This is absolutely critical for success in any business. Every business needs to use technology to its fullest potential and the CIO is the only person who can ensure that is happening. If the CIO and CEO are unable to fully enable the organization with technology, the organization is at risk of losing business to the competition.

CIO Need: Business enablement
In order for the CIO to have a business perspective, the CEO needs to recognize the role the CIO and IT play in business enablement. The CEO must ensure that their CIO is part of developing business strategies and plans. The CIO’s voice in business matters should be just as important as the voices of other leadership roles. That means the CIO has to be involved from the beginning of strategy conversations, instead of at the end of them.

CEO Expectation: Leadership
CEOs expect CIOs to be self-starters. The CIO needs to be able to motivate their teams and get buy-in from the rest of the organization. Because they often work closely with other members of the organization, the CIO needs to be viewed as an influential member of the organization who can lead the way.

CIO Need: Sponsorship
The CEO can strengthen the CIO’s credibility with peers by providing strategic support. Whether it’s inviting CIOs to strategic meetings or voicing their support of a CIO’s decision, the CEO can help the CIO attain the needed credibility to influence the organization. The CEO can also help the CIO form partnerships with external partners by starting introductions or including the CIO in communications.

CEO Expectation: Vision
The CIOs need to see the big picture of the business. CEOs want CIOs to be visionaries who are constantly moving toward the future vision of the business. The CIO has to buy-in to the CEOs vision and help the CEO turn the vision into a reality.

CIO Need: Vision and Strategic Consistency
However, for the CIO to become this visionary, the CEO needs to formally articulate the vision and mission for the company. The CIO will need to interpret how that vision fits into technology strategy, but that vision has to start from the top. Additionally, the CIO needs consistency and clarity in that vision. If the vision or strategy is constantly changing, the CIO won’t be able to create systems or initiatives to sustain it.

CEO Expectation: Innovation
Turning any vision into reality needs an innovative leader. The CIO should be on the cutting edge of all the trends and continually looking for new and better ways to leverage technology to propel the business. But the CIO also needs to be able to balance innovation and risk. She has to be able to explain the cost trade-offs with every innovative initiative.

CIO Need: Challenge
If the CEO wants an innovative CIO, they need to give the CIO those opportunities to be innovative. Challenge the CIO to use her talents on things that matter to the bottom line of the business. Don’t use her as a task rabbit who can simply pull the business over the finish line. Incorporate their expertise at the start of business challenges.

CEO Expectation: ROI
Finally, the CEO expects — and needs — the CIO to enhance ROI margins and profits. The CIO must contribute to the bottom line these days. Technology is inextricably linked to the success of any business today, so the CIO has to think in terms of ROI.

CIO Needs: Flexibility
The CIO can contribute to ROI, but she needs the CEO to understand the challenges of deploying and managing technology – at least at a high level. The CEO needs to give the CIO the chance to explain the complexities and challenges they face and demystify the technology. Then they need to allow them the flexibility to develop different approaches to solving problems. The CEO needs to understand that some IT investments take time to deliver their full potential value and allow the CIO that space to ensure that value is delivered.

In Conclusion

Now, I don’t think CEOs should give CIOs any kind of “favored status” or special accommodations within the C-suite. The CIO doesn’t need to have her hand held, but CEOs do need to consider the impact of their own actions when they review how the CIO is operating. If there is high turnover in the CIO role, perhaps the first place to look is to determine if there are gaps between the CEO expectations and the CIO needs.

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ESM, Leadership

Where Is IT On Your Customer Journey Map?

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In today’s digital world, it’s imperative that organizations create and deliver world-class customer experiences. The Amazons and Zappos of the world have changed how customers want and expect to interact with organizations, especially online. Customers expect continual updates, easy to use self-service options, and streamlined processes, from start to finish.

This means organizations must research, understand and optimize every part of their customer’s journey. This process of documenting a customer’s journey was once thought to be a job for externally-facing departments, such as marketing or customer service.

But this siloed style of operations won’t work today. Today the modern C-suite must work together to create customer journey maps and, most importantly, IT must include themselves on those maps. The good news is that the door is wide open for CIOs to grab this opportunity.

What are Customer Journey Maps?

Before IT can make sure they’re properly included on customer journey maps, let’s address what we are referring to when we discuss these maps.

Customer journey maps are documents that help organizations visualize and understand how they attract and retain customers, and how customers interact with the organization. These documents depict each touchpoint a prospective customer may have with an organization. Touchpoints include interactions like a customer visiting their website, placing an order, contacting customer support, and leaving a review. Customer journey mapping provides a 360-degree view of a customer’s wants and needs.

Why are Customer Journey Maps important?

As I pointed out earlier, customers expect world-class experiences from every organization they interact with, no matter how large or small. According to Oracle’s Customer Experience Impact Report, 86% of buyers are willing to pay more for a better experience with a brand. They expect a seamless purchase experience and if they don’t find it with your organization, they will quickly go find it somewhere else. The internet has limitless options for today’s consumers, so the best way to win is to provide a flawless experience.

Additionally, we live in an interconnected world, and a bad customer experience often doesn’t stop as soon as the person hits “cancel order.” Many customers will take to social media and review sites to broadcast about the experience, which could negatively impact future sales with other potential customers. According to Temkin, 30% of consumers tell the company after a bad experience. But 50% of those consumers tell their friends, and 15% of those consumers provide feedback online. It’s easy to see how a single bad customer experience doesn’t just impact one customer.

A customer journey map can also reduce the number of assumptions that your organization is likely making about your customers. It’s natural for certain biases to exist when it comes to how your audience interacts with your organization. It’s important to look at the data instead of trusting the beliefs or views of internal teams.

Why does IT need to play a role?

Perhaps a decade ago, it was unlikely that IT would have been a part of these customer journey mapping experiences. But today, IT has to be a part of the exercise because technology is a key component in delivering a seamless customer experience.

For example, one of the leading trends in customer experience is personalization. 80% of consumers are more likely to purchase from brands that offer a personalized experience. To create a personalized experience, like offering relevant product suggestions or targeted ads, requires the use of technology to track and store data about a consumer’s behavior. Even though this may sound like a marketing task, it will be IT that will be implementing the technology and managing the data. Therefore, IT must understand why this technology is necessary and have a role in how it should be implemented and leveraged.

What Should IT Do to Be Involved?

Creating a customer journey map is a collaborative project. The best first step any CIO can take to be a part of this project is to break down any silos or any competing goals that may exist with other departments. No single department can “own” the customer journey map. Either everyone is on board and in consensus or you have a flawed map.

The actual creation of the map requires both quantitative and qualitative data. Since CIOs and IT rarely directly interacts with consumers, they won’t have much qualitative data. However, they will have quantitative data found within the systems of engagement and systems of record. The CIO should deliver whatever data they may have about the customer experience, whether that is customer analytics or website data.

Finally, it’s important to remember the overall goal of this experience: it’s to delight the customer in every phase of their journey with you. IT can often hold preconceived notions of what’s the best technology or tool or they can have doubts over whether technology is necessary. These beliefs will only put up roadblocks in the process. Let the needs of the customer drive this process. As Steve Jobs once said back in 1995, “You’ve got to start with the customer experience and work back to the technology — not the other way around.” For CIOs to succeed they must open their eyes to the journey the customer is on and then work to support it.

Customer journey mapping is an important exercise that every organization should do and IT shouldn’t miss out on the opportunity to help shape the experience for the customer. By bringing the right data, clarifying the needs and understanding the wants, IT can deliver the technology that will enable fantastic customer experiences and support the company in their business goals.

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